Our Story

Our Story

Sterling Agro Industries Ltd is a leading manufacturer of dairy products in India. Sterling Agro has well established retail presence offering variety of dairy products with pan India marketing, sales and distribution. Sterling Agro is a preferred supplier for bulk customers which include large institutions and well known multi-national corporations. Sterling Agro also supplies to customers internationally to over 33 countries.

Sterling Agro owns and operates three world class factories with daily milk handling capacity of 2.6 Million Liters. Our facilities use the latest cutting-edge technology and our products match international quality standards. Products are marketed under the brand names of NOVA and A-ONE, which are trusted household brands in India. Sterling Agro's founding team, Mr. Kuldeep Saluja (Managing Director) and Mr. Laxmi Narain (Chairman) have been pioneers in the Indian dairy industry. With their combined experience of over 80 years they have provided the vision, value system and growth mindset for the next generation of leaders to make Sterling Agro a global brand in the dairy industry.

Chairman's Message

Welcome to the Sterling Agro world! Our mission is to have a strong commitment towards integrity, quality and creation of value for our clients. To deliver quality products meeting global standards.

We believe in the pursuit of excellence as our guiding force. We are committed to quality, innovation and product excellence - a commitment that we stand by and work constantly to improve on.

This has resulted in the trust and loyalty of our various clients.

Our Values

Our values are at the heart of the reputation that Sterling Agro has made over the last three decades, which we continue to build wherever we sell our products.

We will always strive to exceed our customers' expectations and thus building their trust and loyalty.

We endeavour to be a perceptive, multi-faceted organization that is highly-motivated, team-oriented, socially empathetic and environmentally friendly.

We shall constantly strive to innovate and maintain high standards in production, packaging, storage and transportation of dairy products.

Our Mission

Our mission is to exceed customer expectations by offering quality products through technology and process innovation.

To grow geographically and expand product offering while caring for the environment and without compromising our ethics and values.

Learn from the past, appreciate the present, and work for the future.

Our Objective

Profitable and responsible growth is our primary objective. Since our inception, all our strides have been growth oriented. Profits allows us to strengthen and enhance the dairy products industry, to support the rural dairy farmers, to allocate capital for growth and best in class practices and technology.

We perpetually seek opportunities for growth so that we can make unique and valuable contribution to our various stakeholders which includes the society and the environment.